Archive: media measurement

Real-Time Cross-Media Measurement
Brand Strategy

Real-Time Cross-Media Measurement

How PHD Global Business utilized research for cross-media management.

Eric Sandberg

Eric Sandberg

Managing Director Advertising Solutions at Dynata

December 13, 2019

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Super Bowl 2019 Advertising Effectiveness

Super Bowl 2019 Advertising Effectiveness

Super Bowl Ads more effective than ever.

Michael Wolfe

Michael Wolfe

February 26, 2019

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Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics

Nativity-Based View: A New Audience Measurement Standard That Drives Television Return on Investment for US Hispanics

Using cultural marketing for stronger consumer segment targeting

Dr. Jake

Dr. Jake

Head of Insights & Foresights at Mitú

April 26, 2018

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How to Plan & Track Your Way to a Successful Campaign

How to Plan & Track Your Way to a Successful Campaign

YouGov provided tracking insights for a television ad campaign

Ted Marzilli

Ted Marzilli

April 5, 2018

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