Archive: market research social media

Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...

Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.

Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...

Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...