Archive: influencer marketing

Explore how research shapes influencer marketing, from campaign development to evaluation, ensuring effective brand promotion and audience engagement.

How can researchers turn TikToks into insight?

Why context is key when considering Digital Opinion Leaders.

Towards Utility Chic: Embracing Health-Tech in the Bathroom.

Here is a break-down of what disruption really looks like in five hard-hitting trends from the marketplace.

What makes influencers so special and does it make them marketers?

A network of brand ambassadors can have positive effects for brands

For the third time, the GRIT study included questions about influential industry trade bodies and information channels.

Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.

A problem with much of the research into influence is that it is based on the human tendency to see patterns, even if patterns don’t exist.

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.