influencer marketing
The Growing Influencer Marketing Imperative
3 min read
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
How Social Media Communities and Influencers Are Reshaping Market Research
4 min read
Influencer-led communities are reshaping insights by enabling real-time polling and engagement with niche, always-on digital consumer groups.
Kate Finley
Founder at Belle Communication
Belle or Beast: Are Your Influencers Driving or Diving Brand Growth?
5 min read
Learn how to measure influencer marketing success, build authentic partnerships, and drive brand growth through clear goals and emotional connections.
Suzanne Carbonell
Partner at Hall & Partners
Is Lady Gaga A Good Influencer For Nurtec?
5 min read
Explore how research shapes influencer marketing, from campaign development to evaluation, ensuring effective brand promotion and audience engagement.
Frank Chipman
Managing Director at Advanced Insights & Marketing
Imagine Turning TikToks Into Insight
3 min read
How can researchers turn TikToks into insight?
Jeremy Hollow
Founder & CEO at Listen + Learn Research
The Rise of Influencer Marketing in Healthcare
6 min read
Why context is key when considering Digital Opinion Leaders.
Daniel Ghinn
CEO & Founder at CREATION.co
How to be Bland: Insights From Direct-to-Consumer Branding
6 min read
Towards Utility Chic: Embracing Health-Tech in the Bathroom.
Anurag Banerjee
Co-Founder and CEO at Quilt.AI
How Brands Disrupt
4 min read
Here is a break-down of what disruption really looks like in five hard-hitting trends from the marketplace.
Andreea Hanko
at Generation1.ca
Influence Your Marketers, or Else
6 min read
What makes influencers so special and does it make them marketers?
Mardien Drew
Why Your Brand Should Build an Ambassador Community
7 min read
A network of brand ambassadors can have positive effects for brands
Sophia Papagregoriou
The Top 30 Most Influential Trade Orgs & Information Channels in MR: GRIT Sneak Peek
10 min read
For the third time, the GRIT study included questions about influential industry trade bodies and information channels.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top Influencers In Market Research
3 min read
Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.
Sharon Dexter
Project / IT Manager at Greenbook
The Influencer Myth
5 min read
A problem with much of the research into influence is that it is based on the human tendency to see patterns, even if patterns don’t exist.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
You Like Me, You Really Like Me!
5 min read
Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook