Archive: general mills

Quit Using Quant As A Crutch
Research Methodologies

Quit Using Quant As A Crutch

Continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.

Matt Warta

Matt Warta

January 21, 2014

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#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO
CEO Series

#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO

The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will becom...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 18, 2013

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