Archive: Gaming
Using Competitive Gaming to Drive Engagement and Analytical Skills in Marketing Research
Discover how competitive gaming, like the Craft Beer League, enhances analytical skills, teamwork, and data-driven learning in education and corporate...
Gamevolution: Unleashing the Digital Gaming Revolution in Latin America
Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.
Gaming Website UX Testing
Build an insight community to use for products and industry research.
ISA Corp
Asia Leads the Way in Esports Growth
Esports have continued to thrive in Asia during the COVID-19 pandemic.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Complex Brand Questions Require Multi-Modal Market Research Approaches
How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...
Devora Rogers
Chief Strategy Officer at Alter Agents
COVID-19: Making Esports Mainstream
COVID-19 and the rise of mobile esports.
Game On: Explicit & Implicit Impact of Advertising in Mobile Games
LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.
Joan Cassidy
Vice President at Lieberman Research Worldwide