Gaming
Using Competitive Gaming to Drive Engagement and Analytical Skills in Marketing Research
4 min read
Discover how competitive gaming, like the Craft Beer League, enhances analytical skills, teamwork, and data-driven learning in education and corporate...
Gamevolution: Unleashing the Digital Gaming Revolution in Latin America
4 min read
Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.
Gaming Website UX Testing
5 min read
Build an insight community to use for products and industry research.
ISA Corp
Asia Leads the Way in Esports Growth
4 min read
Esports have continued to thrive in Asia during the COVID-19 pandemic.
Christa Arite
Director, US Region | Director, EMEA Region at GMO Research, Inc.
Complex Brand Questions Require Multi-Modal Market Research Approaches
3 min read
How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...
Devora Rogers
Chief Strategy Officer at Alter Agents
COVID-19: Making Esports Mainstream
5 min read
COVID-19 and the rise of mobile esports.
Game On: Explicit & Implicit Impact of Advertising in Mobile Games
3 min read
LRW’s mobile gaming advertising platform test for Telaria’s brand building ads.
Joan Cassidy
Vice President at Lieberman Research Worldwide