Archive: gamification

Discover how competitive gaming, like the Craft Beer League, enhances analytical skills, teamwork, and data-driven learning in education and corporate...

Gamification, data collection, and the the Internet of Behavior (IoB).

Four trends for 2022 in mobile marketing and how to succeed in them.

Discussing how to find the right respondents for your market research.

Discussing iMotions’s acquisition and nonconscious measurement tech.

The personal data economy shift and what it means for market research.

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?

It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.

Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a differ...

In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.

Gamification, although an exciting prospect for market researchers, is not the end all be all, so proceed with caution.

Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.

A comprehensive overview of the changing MR industry and the challenges companies and brands are facing.

Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?

What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?

Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.

I’ve recently spent some time reading predictions about the future of the MR industry (probably because at year-end, they proliferate).

MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made

GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research.

How are these for holiday stocking stuffers? 4 great upcoming events: an interview with Eric Salama, a webinar on the future of market research, the G...

Gamification is one of those “buzz words” that you might be over by now, but it is a topic that will have a huge impact on MR.

Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

Understanding the power of games and how fundamental games are to human thought.

Our content partners at ResearchAccess are doing a series of posts on the topic and I think they are leading up to something very interesting. Frequen...

Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.

GreenBook Blog is pleased to offer real-time coverage from the IIR’s Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.

Some recent publications on the topic of gamification in market research, plus a report on the Executive Leadership Forum put on by the AMA.

The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.

3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bri...

By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...

The Gaming and NewMR online event is an exploration of the context and opportunities created for market research by gaming.

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

The last week has seen some really interesting developments on multiple fronts that could have long term impact on the direction of MR. The pace of te...

It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...

“Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection.

“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.