facial recognition
Unlocking Consumer Desires: Cutting-Edge Subconscious Research
5 min read
Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...
Rudly Raphael
CEO/Founder at Eyes4Research
Emotion AI Opens Up New Possibilities for Consumer Research
6 min read
Improve customer experiences by using facial coding and eye tracking.
Lava Kumar
Founder and CPO at Entropik
Technology That May One Day Impact Market Research
4 min read
Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality
Brooke Patton
Director of Marketing at Kaseware
The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding
6 min read
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Michael Sankey
Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum)
9 min read
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook