Archive: facial recognition
Unlocking Consumer Desires: Cutting-Edge Subconscious Research
Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...
Rudly Raphael
CEO/Founder at Eyes4Research
Emotion AI Opens Up New Possibilities for Consumer Research
Improve customer experiences by using facial coding and eye tracking.
Lava Kumar
Founder and CPO at Entropik
Technology That May One Day Impact Market Research
Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality
Brooke Patton
Director of Marketing at Kaseware
The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding
Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.
Michael Sankey
Michelle Adams’ 2 Minute Review of NIMF (Nonconscious Impact Measurement Forum)
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook