eye tracking

Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...

Rudly Raphael

CEO/Founder at Eyes4Research

January 5, 2024

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Eye tracking, its benefits, and its many applications.

Rem Darbinyan

Founder & CEO at SmartClick

January 20, 2022

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Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

December 22, 2021

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Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 8, 2021

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Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

CEO at iMotions

June 21, 2021

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Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Founder and CPO at Entropik

June 7, 2021

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Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

May 17, 2021

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Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

September 14, 2020

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Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers

Mirna Đurić

October 16, 2018

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Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Marketing Manager at Tobii Pro

May 22, 2018

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Neuroinsights offer marketers hard data to explain the subconscious’s impact on consumer decision- making

Aleksandar Simic

Business Development Manager at EyeSee Research

May 15, 2018

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Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Marketing Manager at Tobii Pro

March 13, 2018

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A quantitative eye tracking study on La Croix’s branding success

Joey Goldberg

Marketing Manager at Tobii Pro

March 5, 2018

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Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

April 7, 2017

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Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Chair of the Professional Standards Committee at Esomar

December 22, 2016

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Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

August 30, 2016

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Recent findings have created serious doubts and cast aspersions on neuroscience.

Steve Needel,

August 8, 2016

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Get the most out of your eye tracking by combining its’ use with other emerging technologies.

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

May 3, 2016

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Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

February 18, 2016

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Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals.

Gregg Archibald

Managing Partner at Gen2 Advisors

December 7, 2012

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Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?

Steve Needel,

December 20, 2011

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