Archive: Dynata
Dynata
Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
AI and ML are transforming market research, boosting efficiency, data quality, and productivity. Discover how innovation is reshaping the industry landscape.
By Ian Brocklehurst
Dynata
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate results.
By Steven Millman
Dynata
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.
By Steven Millman
Dynata
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…
By Pete Cape