Archive: customer satisfaction research

Discover how multivariate analysis (MVA) helps businesses identify patterns, optimize marketing, product development, and customer engagement strategi...

Boost business growth with competitive analysis. Identify gaps, refine strategies, and enhance customer satisfaction to foster innovation and gain an ...

Enhance your business with mystery shopping. Gain valuable insights on service quality and customer experience to boost satisfaction and loyalty effec...

Explore the correlation between the beginning of the customer experience journey and overall satisfaction. Find out how to prevent negative impacts on...

Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.

Discover how to empower agencies and insights clients with effective communication and marketing strategies for market research success.

Explore the benefits of translation for your business. Learn how translation can improve customer experience and drive repeat sales.

Diagnosing and solving the question of customer defection.

Is customer-centricity being taken to an extreme?

Postal has a place when conducting market research data collection.

Why you really don’t want every customer to be completely satisfied.

Satisfaction and recommendation – should 2 KPIs be merged into 1?

Customer effort is an important indicator of CX but emotion is often left out.

Why no organization should pursue being entirely ‘customer centric’.

Product testing during COVID is possible with these must-know steps.

Are you being defensive about your brand management strategy?

All the information you need to get an effective VOC program started

Conducting research amidst the COVID-19 pandemic.

AI can be used by brands to help improve relationships with consumers in many ways, including understanding their needs better, and aiding in retentio...

In-depth consumer understanding through text analytics.

Is the PIG (Pain Is Good) strategy really a smart strategy to follow for customer experience and improving satisfaction?

How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?

Dapresy North America’s President, Rudy Nadilo, explains how to get everyone in your company on the same page by co-mingling your data.

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.

A light take on seeking consumer intelligence from social media monitoring.

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...