customer loyalty
Beyond Churn: A Practical Guide to Learning Customer Retention Research
5 min read
Discover how to learn retention research using CX, analytics, and AI tools to reduce churn and build loyalty.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
A Package Deal: unPACKING Why Design is Mission Critical for Brand Success
5 min read
Explore how packaging design drives visibility, attention, and sales in seconds—making it one of a brand’s most powerful marketing assets.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
Boost Your Brand in 3 Moves: The Power of Paid, Earned, and Owned Media in Digital Strategy
4 min read
Mastering Paid, Earned & Owned Media is key to capturing attention. Learn how to blend strategies and track KPIs to drive impact across platforms.
What is Product Market Fit and How it Impacts User Experience Design
6 min read
Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...
Taher Batterywala
SEO and Growth Content Marketer at Ranking Bell
Partner Content
Does Sustainability Sell?
5 min read
Discover how brands are adopting sustainable packaging to meet rising consumer demand for eco-friendly products while maintaining sales and design sta...
Aurelie Lecarpentier
Global Head of Sustainability at Behaviorally
5 Ways Translation Enhances Customer Experience and Drives Repeat Sales
5 min read
Explore the benefits of translation for your business. Learn how translation can improve customer experience and drive repeat sales.
Catherine Schwartz
Marketing & E-commerce Specialist
The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
7 min read
PepsiCo’s brand research on its Frito product.
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
Brand Loyalty and the Future of Business
8 min read
What is brand loyalty? What tactics do brands employ to solicit it?
Rudly Raphael
CEO/Founder at Eyes4Research
Do Customers “Love” Brands?
4 min read
We explore whether consumers can love brands, and, if so, how and why.
Jamin Brazil
Chairman & CEO at HubUX
Why Customer Loyalty is More Important than Ever
5 min read
Rising acquisition costs have led to brands’ customer-centric approach.
Ashley Lightfoot
Content Marketing Manager at Latana
Brand Loyalty: The Link between Attitudes and Behaviors
3 min read
Bringing attitudinal and behavioral perspectives together for predictive power.
Joel Rubinson
President at Rubinson Partners Inc
Most Organizations Are Not Designed for Growth
4 min read
How can a business structure itself effectively to drive growth?
Ken Roberts
Chief Innovation Officer at Forethought
Why market research deserves a seat at the table
6 min read
How do we get market research back around the decision-making table?
Robert Passikoff,
Founder & President at Brand Keys Inc
Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights
3 min read
Compare how consumers felt about the brand from their competition.
Dig Insights
Classifying CX Initiatives – Part One
2 min read
Do your CX initiatives focus on these three core areas?
Ken Roberts
Chief Innovation Officer at Forethought
7 Tips to Improve Online Customer Service & Increase Sales
6 min read
Leverage customer support to gain customer loyalty.
James Daily
Leading CPG Company Uses LIVE Mobile Video to Uncover Value Drivers & Increase Cross-Category Purchasing for Their Brand
3 min read
Addressing challenges in maintaining brand loyalty.
Sean Fallon,
at QualSights & SIVO Insights
The Dangers of Turning Customer Centricity into Obsession
5 min read
The 3 risks of going from customer-centric, to customer-obsessed.
Maisie Furneaux
As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind
3 min read
The value of a safe and comfortable workspace is priceless.
Laura Livers
Chief Executive Officer at Focus Pointe Global
How Consumer Insights Can Prevent Brand Disasters
3 min read
Product recalls can have a tangible impact on how a brand is viewed.
Claire Bruce
Client Director at Toluna
Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success
5 min read
How the Nestlé team implemented an agile, sprint-based approach for innovation.
Cassandra McNeill
Senior Manager of Content Marketing at GutCheck
Identity, Loyalty & Reflection: An American Analysis of a British Research Report
5 min read
Self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling.
Heather Wendlandt
North American Client Development at FlexMR
Modern Tribes: How Groups Influence Consumer Decisions
5 min read
New research from FlexMR highlights the challenges of understanding modern consumer behavior.
Chris Martin
Chief Marketing Officer at FlexMR
The YOLO Market: How Young Adults Spend Money & What That Means for Brand Marketers
4 min read
Understanding the millennial market and the shift towards a market focused on instant gratification.
Nicole Bitette
Why Simple is Sometimes Best
4 min read
Going back to the basics of listening to customers and quickly applying insights
Georgina Nelson
Founder & CEO at TruRating
Practice Makes Perfect?: U-Shaped Learning Curves
5 min read
How to pinpoint patterns in the consumer shipping experience and increase brand loyalty.
Lindsay Cannon
Project Catalyzer at Ability to Engage
Retailer Planning: Drowning in Data
4 min read
Shoppers are too often left out of the conversation that determines the success for brand growth
Shopper Intelligence
Free Will: Two for the Price of One?
4 min read
Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base
Lindsay Cannon
Project Catalyzer at Ability to Engage
To Resonate With Gen Z Consumers, Lead With Emotions
7 min read
What does it take to emotionally resonate with Gen Z consumers?
Leigh Admirand
EVP and Founding Partner at Reach3 Insights
Growing the Industry by Funding More Research: Part Eleven
3 min read
Engaging female consumers & revealing reasons for apparel buying
Jimmy Zollo
Co-Founder & CEO at Collaborata
Why Customers Love it Easy
4 min read
How to grow customer loyalty and create brand advocates.
Ana Iorga
The Role of Measurement, Insights, and Loyalty in Customer Experience
8 min read
Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.
Seth Grimes
How Brands Really Grow 2: People Change Their Minds
4 min read
Your business or brand will only grow if you change what people want. The question is: how?
Jan Hofmeyr
Chief Researcher at Kantar TNS
How Brands Really Grow Part 1: It’s Not Just About Acquisition
5 min read
Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters.
Jan Hofmeyr
Chief Researcher at Kantar TNS
80% Of Your Research Should Be With Your Customers
5 min read
For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Believability Is An Issue When Brands Use Social Media
3 min read
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
Robert Passikoff,
Founder & President at Brand Keys Inc
Consumer Values As Leading Indicators
3 min read
History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.
Robert Passikoff,
Founder & President at Brand Keys Inc
10 Things You Don’t Know About How Customers Use Smartphones
3 min read
How your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How loyal are your loyal buyers, really?
4 min read
What percent of the time do your loyal buyers actually buy your brand? The data might surprise you.
Joel Rubinson
President at Rubinson Partners Inc
More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind
6 min read
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...
Diane Hayes
Co Founder & President at InCrowd
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Would You Be Loyal to You?
5 min read
Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.
COLLOQUY
Guest blogger at COLLOQUY
Thanks a Million: How to Recognize the Ultra-Luxury Shopper
5 min read
Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.
COLLOQUY
Guest blogger at COLLOQUY
Scaling The Experience Ladder
3 min read
I just had a great research conversation with my car dealer. Shortly after I took my vehicle in for service, I got a customer satisfaction questionnai...
Ron Sellers
Creature of Habit
4 min read
Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.
COLLOQUY
Guest blogger at COLLOQUY
Bursting Bubbles: Discovering and preserving new worlds of loyalty
4 min read
If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...
COLLOQUY
Guest blogger at COLLOQUY