Archive: customer loyalty

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PepsiCo’s brand research on its Frito product.

What is brand loyalty? What tactics do brands employ to solicit it?

We explore whether consumers can love brands, and, if so, how and why.

Rising acquisition costs have led to brands’ customer-centric approach.

Bringing attitudinal and behavioral perspectives together for predictive power.

How can a business structure itself effectively to drive growth?

How do we get market research back around the decision-making table?

Compare how consumers felt about the brand from their competition.

Do your CX initiatives focus on these three core areas?

Leverage customer support to gain customer loyalty.

Addressing challenges in maintaining brand loyalty.

The 3 risks of going from customer-centric, to customer-obsessed.

The value of a safe and comfortable workspace is priceless.

Product recalls can have a tangible impact on how a brand is viewed.

How the Nestlé team implemented an agile, sprint-based approach for innovation.

Self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling.

New research from FlexMR highlights the challenges of understanding modern consumer behavior.

Understanding the millennial market and the shift towards a market focused on instant gratification.

Going back to the basics of listening to customers and quickly applying insights

How to pinpoint patterns in the consumer shipping experience and increase brand loyalty.

Shoppers are too often left out of the conversation that determines the success for brand growth

Emphasizing free will in product campaigns garners a more ethical, altruistic consumer base

What does it take to emotionally resonate with Gen Z consumers?

Engaging female consumers & revealing reasons for apparel buying

How to grow customer loyalty and create brand advocates.

Seth Grimes interviews Ipsos Loyalty Senior Vice President Trish Dorsey about her work, customer experience (CX) trends, and futures.

Your business or brand will only grow if you change what people want. The question is: how?

Brand growth is about more than just acquisition. Increaing loyalty among all your users also matters.

For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.

What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.

History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.

How your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

What percent of the time do your loyal buyers actually buy your brand? The data might surprise you.

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuri...

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.

Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.

I just had a great research conversation with my car dealer. Shortly after I took my vehicle in for service, I got a customer satisfaction questionnai...

Bill Brohaugh of COLLOQUY looks at a couple of loyalty initiatives that are designed to develop consumer purchase or usage habits.

If you track news within the scientific community, you were likely as surprised and captivated by the implications of a recent study as physicists hav...