crowdsourcing
Online Survey Platforms Improve Insights When They “Talk” Less and “Listen” More
5 min read
Incorporating AI and ML technology can create a more conversational, less transactional online survey experience.
Rasto Ivanic
Co-founder & CEO at GroupSolver
Idea Meritocracy & Its Implications for Market Research
3 min read
Find out how AI and automation can help solve the big “Why” questions for with “Idea Meritocracy” and algorithmic decision making.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Corporate Researchers Speak
3 min read
When do market researchers research themselves? Find out about Collaborata’s new cost-sharing study on how to sell corporate researchers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Introducing Savio: A Marketplace for the Insights Industry
7 min read
Savio is the marketplace where research buyers and experts connect, transact, and communicate, all within one application.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Buyers Speak: Keys to Engaging, Selling and Becoming Our Preferred Partner
2 min read
An upcoming study from Collaborata on client’s “path to purchase” aims to bring insight into how market research buyers choose suppliers.
David Harris
How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale
2 min read
An interview with Delvv.io co-founder and CEO Trevor Wolfe, winner of the IIeX EU 2017 Insight Innovation Competition.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The One Thing Most Consumer Research Companies Are Missing
3 min read
Co-creation is only as good as its implementation. What’s the one missing element that’s weakening their co-creation efforts?
Nicholas Licitra
My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment
7 min read
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#IIEXHealth Recap: It’s All About the Patient
8 min read
Andrew Jeavons shares his thoughts on the first IIEX Health event, focusing on healthcare research, in Philadelphia last week.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Measuring Cognitive Stress & Usability of Surveys
4 min read
QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.
Vivek Bhaskaran
Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable
8 min read
Three steps to make your consumer collaboration a real success in the long run.
Anouk Willems
Manager - e-CF NEXT at EXIN
Why Democratizing Your Brand Is Good For Business
3 min read
Why should you democratize your brand and bring customers inside the business? Here are three key reasons.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
The Next Economy: After ‘MarketWorld’
5 min read
In his new book, The Zero Marginal Cost Society, Jermey Rifkin analyzes the trends leading us toward a “near zero” marginal cost economy.
Robert Moran
Power of Crowd is in Co-Creation, Not Crowdsourcing
4 min read
The best option for successful product ideation lies in customer co-creation and not crowdsourcing.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Co-Creation 3.0
4 min read
Co-creation 3.0 offers a compromise between the extreme positions ‘everyone can be creative’ + ‘only 1% of people can be creative.’
Anna Peters
Come on Down! What Game Shows Can Teach Us About Co-Creation
4 min read
A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.
Kevin Lonnie
Founder & CEO at KL Communications Inc
#IIeX: They Showed You What?!
3 min read
A research request that demonstrates the intimacy and comfort that research participants have with their smart phones.
Jeffrey Henning
Chief Research Officer at Researchscape
From Socially Intelligent Business To Socially Intelligent Research
10 min read
Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely.
Andrew Needham
Chief Executive Officer at HeadBox
Crowdsourcing: Utilizing The Power Of The Many In Research
2 min read
Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
CEO Series: Interview With Janet Kosloff of InCrowd
11 min read
InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
C2B: How Social Media Is Flipping Who Has Control
2 min read
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Malcolm De
A New Model for Respondent Engagement
5 min read
Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Highlights from The 1st Annual Crowdsortium Conference in Mountain View, CA!
4 min read
Kevin Lonnie summarizes his key takeaways from the first conference on crowdsourcing, Crowdsortium.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications
12 min read
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mental Spring Cleaning
13 min read
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Future Is…Now!
10 min read
Unleashing our creativity, imaginations, and entrepreneurial spirit will lead us to a marvelously interesting future.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Co-creation, Innovation, Insight: The New Brand Paradigm
4 min read
Lenny Murphy shares an article from WARC reporting on a recent McKinsey report, and provides some commentary.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Blog Round-up
8 min read
Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook