competitive positioning
Healthcare Insights Edge
A New Take on Side Effects: The Personal Network Analytics Lens
5 min read
Use Personal Network Analytics to position brands as superior, enabling premium pricing and market access in competitive markets or against generic co...
Glenna Crooks, PhD
CEO at Strategic Health Policy International, Inc.
Research Methodologies
‘Living’ Brands: Getting Macs and Avoiding Noids
6 min read
In advertising, personification can say what words can’t.
James Forr
Head of Insights at Olson Zaltman
Gain & Retain®
Classifying CX Initiatives – Part Two Competitive Parity
4 min read
Why you need to keep your offer contemporary to remain competitive.
Ken Roberts
Chief Innovation Officer at Forethought
Gain & Retain®
Stop Ignoring Your Price Brand!
5 min read
Stores with a strong price brand get price-checked less and enjoy larger basket sizes. Are you managing your price brand?
Ken Roberts
Chief Innovation Officer at Forethought