brand values
TikTok's Future, Gen Z Trends, and AI’s Impact on Market Research
Explore the future of social media and AI in market research. Learn how TikTok's fate, Gen Z trends,...
From Mergers to Metaverse: Exploring the Latest Industry Developments
Explore industry shifts, including major partnerships and mergers that enhance brand loyalty and dat...
The Heart of the Matter: Driving Brand Love
7 min read
In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? ...
The Greenbook Podcast
Breaking Ground: Using Insights to Uphold Brand Values with REI’s Jennifer Lu
What does it mean for brands to uphold their values? In this week’s episode, Jennifer Lu, Customer Research Lead at REI, delves into the crucial inter...
Karen Lynch
Chief Programming Officer at Greenbook
Marketers, Stay in Your Lane
4 min read
Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...
Ken Roberts
Chief Innovation Officer at Forethought
Does Your Brand Have a Cold, Wet Nose?
2 min read
Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand. A brand with high brand...
Joel Rubinson
President at Rubinson Partners Inc
The Greenbook Podcast
Consumers Take the Wheel! Creating Value through Incentives
When serendipity meets perseverance, one founder pivots and makes his mark organically, without the backing of venture capitalists. In this episode:...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Trust Me, I’m Untrustworthy!
4 min read
Building consumer trust & dealing with breach of trust in your brand.
Ken Roberts
Chief Innovation Officer at Forethought
How to Effectively Conduct Research with Gen Z
3 min read
The types of communications that Gen Z tolerates.
Jamin Brazil
Chairman & CEO at HubUX
Marketers – Stop Feeling Dirty About Being Cheap
4 min read
The importance of your brand being considered good value for money.
Ken Roberts
Chief Innovation Officer at Forethought
Woops! We Forgot to Define Value!
5 min read
Applying the value chain approach to marketing communications.
Ken Roberts
Chief Innovation Officer at Forethought
Effective Brand Creation: Where to Start
5 min read
Company rebranding and its external branding partners.
Simon Dunn
Creative Director at Keen as Mustard Marketing
The Pursuit of Happiness
4 min read
Applying positive psychology to your brand.
Emmanuel Probst
Global Lead, Brand Thought-Leadership at Ipsos
A model for change: What market research can learn from B Corps
4 min read
Establish B Corp principles and apply them to ensure high standards.
Sabrina Trinquetel
UK Sales Director at Measure Protocol
Brand Purpose – The Slippery Slope for Woke Brands
4 min read
Do consumers actually support social justice messaging in advertising?
Piers Lee
Founder and Managing Director at Novema
Brand Health and Your Business: Is Your Brand Fit for the Future?
4 min read
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
Classifying CX Initiatives – Part Four Brand Building
3 min read
Why your customer experience must align with your brand promises.
Ken Roberts
Chief Innovation Officer at Forethought
Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy
6 min read
What Subaru, Amazon, and Bombas are getting right about value brand strategy.
Susan Schwartz
President & CEO at NAXION
The Magic Formula for Marketing Success
2 min read
The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help.
Fresh Squeezed
Guest blogger at Fresh Squeezed Ideas