Archive: brand values

In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? ...

Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...

Many use the terms brand equity and brand health interchangeably; they shouldn’t. Brand equity refers to the size of a brand.  A brand with high brand...

Building consumer trust & dealing with breach of trust in your brand.

The types of communications that Gen Z tolerates.

The importance of your brand being considered good value for money.

Applying the value chain approach to marketing communications.

Company rebranding and its external branding partners.

Applying positive psychology to your brand.

Establish B Corp principles and apply them to ensure high standards.

Do consumers actually support social justice messaging in advertising?

Building and maintaining brand health moving forward.

Why your customer experience must align with your brand promises.

What Subaru, Amazon, and Bombas are getting right about value brand strategy.

The post modern consumer has moved beyond the need to own more stuff. They want to live a life with higher purpose, and your brand can help.