Archive: brand image

Align B2B content marketing with your brand. Learn steps to craft impactful content that reinforces brand positioning and engages your target audience...

Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition a...

Overcome the image problem of market research and delve into its potential. Explore the benefits that go beyond its name and challenge marketers' perc...

Explore the intersection of marketing and the insight sector, and learn how to apply key principles to drive success.

Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.

Discover the power of detailed descriptions in gaining interest, approval, and application from your target audience with expertise in the marketing w...

In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? ...

Partner Content

Explore the rise of mocktails and mood-enhancing beverages among brands, including Heineken and Corona. How are brands standing out when following thi...

Marketers occasionally decide to associate the brand they are entrusted to manage with a social cause expecting their virtue signaling will result in ...

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

First, a quick recap of Part One and Two. In Part One we were reminded that humans require an emotional detonator to decide (anything) and that laying...

Editor’s note: Liquid Death … what a disruption to the bottled water category! After seeing it for the first time, I did some research into the brand’...

Amazon may have begun as a niche online bookseller but it quickly became the fastest growing ecommerce and tech platform. Today, Amazon and the intern...