Archive: Asia Pacific

IIEX APAC 2025 explored AI-driven research, consumer segmentation, and product testing. Discover key takeaways shaping the future of market insights.

Marilyne Chew, IIEX APAC 2025 speaker, explores how fostering an innovation culture enhances customer experiences and drives business success.

Discover how Warisara (Cherry) Bergholdt leverages semiotics to unlock brand differentiation, enhance emotional connections, and drive strategic posit...

Join Monika Karamchandani at IIEX APAC 2025 to discover how storytelling transforms market research insights into compelling, actionable narratives.

Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...

AI revolutionizes market research, offering brands deep insights into consumer sentiment, trend prediction, and navigating emerging markets for proact...

IIEX APAC 2024: Uncover the latest in AI integration with human involvement. Gain valuable insights on leveraging technology for meaningful market re...

Explore the emotional journey of customers in purchases, emphasizing empathy in brand interactions and the fusion of human experiences with data analy...

Explore Katherine Mendoza's vision of tailored consumer healthcare products through digital tools and AI integration.

Gain insights into consumer behavior and consumer strategies from Mai Marcelo. Explore her research innovation and holistic approach to industry chall...

Discover the power of regression-based analysis with Pratt Hetrakul at IIEX APAC. Explore the benefits of the Marketing Mix Model for advertisers.

Discover Val Pastrana's insights on market research and consumer behavior at IIEX APAC 2024 Speaker Interview, brought to you by Mondelēz Internationa...

Improving B2B relationships in the post-Covid world.

Disrupt your understanding of consumer behavior by analyzing risk.

What synthesis is, why it’s important, and how to do it in MR.

An interview with Dynata’s APAC regional team.

The current and future needs of Asia-Pacific Marketers.

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Chinese investment in US industries and its impact on American investors.

A report exploring the opinions of global consumers on climate change, and the actions they want governments and businesses to take in response to thi...

Brands are turning to research tech to obtain consumer insights.

Talking COVID-19, Gen Z, TikTok, and the music industry.

Esports have continued to thrive in Asia during the COVID-19 pandemic.

The key for Asian brands to unlock global growth.

Examine the diversity of consumer research in South Asia.

Colin Wong talks about his biggest research lessons, tech impacts, and industry trends.

Satisfaction and recommendation – should 2 KPIs be merged into 1?

How Sensemaking helps researchers understand challenges and social and cultural tensions.