Archive: apple

Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...

Everything you need to know about Apple’s iOS 15 update.

In advertising, personification can say what words can’t.

It takes a lot of iterations, both private and public, to get a product to its current state.

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

Reframing marketing to adapt to times of crisis.

Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?

Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.

Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...