apple
Embracing AI Innovations and Ensuring Data Quality
Dive into Apple's AI strategy and its effects on various industries. Explore the significance of dat...
Nostalgias Impact on Consumer Likes and Dislikes
13 min read
Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...
Michael Nestrud, PHD
VP, Research & Innovation at Curion
Insights Unpacked: AI, Investments, and Ethical Shift
Dive into the world of AI, investment dynamics, and ethical considerations. Unpack industry insights...
Why Marketers Should Be Excited About Apple’s iOS 15 Update
5 min read
Everything you need to know about Apple’s iOS 15 update.
Tim Parkin
President at Parkin Consulting
‘Living’ Brands: Getting Macs and Avoiding Noids
6 min read
In advertising, personification can say what words can’t.
James Forr
Head of Insights at Olson Zaltman
Iteration is Invisible
2 min read
It takes a lot of iterations, both private and public, to get a product to its current state.
Nis Frome
Co-Founder & VP of Product at Feedback Loop
How AI is Transforming Mobile Technology
2 min read
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Ralf Llanasas
Don’t Grieve for Your Brand Ads, Use your Brand Purpose
4 min read
Reframing marketing to adapt to times of crisis.
Fiona Blades
President and Chief Experience Officer at MESH Experience
Telehealth – Crucial Considerations
4 min read
Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?
Chris Rife
at Intellus WorldWide
Zero-Based Budgeting And It’s Negative Impact On Brand Building
10 min read
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
Shane Skillen
Chief Executive Officer at Hotspex
Marketing Simplification Is The New Black
4 min read
Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.
Joel Rubinson
President at Rubinson Partners Inc
How Apple, Samsung and Conjoint Came Together
5 min read
Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.
TRC Market
New Y&R Study Explores The Hidden Side of Brands
2 min read
Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys
3 min read
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
How Market Researchers Can Avoid The Fate of Tower Records, Borders and Kodak.
3 min read
If you’re in the market research industry, the lesson is be careful –because while you might feel safe and secure at the moment, things can change dra...
David Rabjohns
Founder at LRWMotiveQuest