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LRW’s 2015 Top 25 Market Research Twitter Influencers List

Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audience engaged with Twitter.

by Joan Cassidy

Vice President at Lieberman Research Worldwide

Just about a year after the publishing of our first list of MRX’s top influencers on Twitter, we thought it time to take a new look whose “voice” was most likely to be disseminated across the broader market research audience engaged with Twitter.

To create our list, we use our Advanced Influence Mapping (AIM) software that was developed by US intelligence analysts to understand terror networks. LRW’s AIM uses advanced math — Eigenvector centrality techniques– to identify the most important nodes of an interconnected set of networks to obtain a multi-dimensional picture of social relationships. We identify and rank the leaders of these networks on their ability to guide a discussion or promote an idea across the network.

For more about our methodology, click here.

The market research community is a close-knit, interconnected group. Here’s who’s had the most influence from May 9 – June 9, 2015.

For the full list of the top 50 Influencers, go to www.LRWblog.net.

market research social media twitter

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Joan Cassidy

Vice President at Lieberman Research Worldwide

3 articles

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.