The Insights Company vs Minds
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Company details
Description
Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
Minds helps teams test concepts, messages, products, and audiences with AI-powered research simulations. The platform turns research questions into structured studies, uses simulated target groups to surface likely reactions and decision drivers, and helps teams compare options before running lar
Type of company
Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Quantitative Research
Location
New York, New York, United States
Berlin, Germany
Market Research Specialties
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Concept Testing
Market Segmentation
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
AI-Moderated Interviews (Live Qual with AI)
Synthetic Qualitative Research with AI Probing