Persona by The Insights Company is an AI-native qualitative research platform that supercharges every stage of market research — from participant recruitment to voice interviews to insight synthesis and customer simulation. The core product is a production-grade AI moderator that conducts autonom
We’re the AI-native infrastructure that keeps MR firms at the center of the insight chain. MR teams use Glaut to add qual depth to quant surveys and deliver insights 5x deeper, 20x faster, with AI-moderated voice interviews (AIMIs) in 50+ languages.
Glaut is the AI-native researc
Software & Technology
Qualitative Research
Software & Technology
Qualitative Research
Quantitative Research
We're building for MR agencies
Add qual depth to surveys
Embed AIMIs inside surveys
Fraud prevention agents
Build crosstabs and analyze
New York, New York, United States
Austin, Texas, United States
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Emotional Measurement
Full Service Market Research
One-on-One & In-Depth Interviews (IDI)
Political Polling
Online Qualitative Data Collection Methods
Open-End & Verbatim Response Coding
Artificial Intelligence / AI-Powered Insight Platforms
Automated Market Research Platforms
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