The Home Improvement Research Institute vs Nichefire

The Home Improvement Research Institute (HIRI) is the only nonprofit research organization dedicated exclusively to the home improvement and building products industry. Founded in 1981, HIRI operates as a collaborative research cooperative, pooling member resources to produce hig

Nichefire helps enterprises identify market shifts before competitors by detecting and forecasting the earliest signals of consumer and cultural change.

Unlike social listening, surveys, and traditional trend reports, which explain what consumers have already said, thought, or do