The Farnsworth Group vs Convo

Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.

Our deep category expertise and long-standing experience wit

Convo is an AI-moderated user research platform built on a human-in-the-loop approach: AI agents run the interviews and first-pass analysis at scale, while your researchers stay in control. Researchers own the study design, the direction, and the final insight. It's built to amplify your team, no