Psyclone vs RESEARCH STRATEGY GROUP INC.
Company details
Description
Psyclone is a global market research and consumer insights firm that applies psychological science to understand why people think, feel, choose, and behave the way they do.
We help organizations move beyond what consumers say to uncover the emotional, psychological, and motivatio
RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Type of company
Consulting
Quantitative Research
Full Service
Consulting
Full Service
Qualitative Consultant
Top benefits
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
Location
New York, New York, United States
TORONTO, Ontario, Canada
Market Research Specialties
Brand Positioning Research
Psychological / Motivational Research
Psychographic Research
Emotional Measurement
Consumer Purchase Behavior Research
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling