Psyclone vs The Sound

Company details

Description

Psyclone is a global market research and consumer insights firm that applies psychological science to understand why people think, feel, choose, and behave the way they do.


We help organizations move beyond what consumers say to uncover the emotional, psychological, and motivatio

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Consulting

  • Quantitative Research

  • Full Service

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

    • We are outcome driven

    • We put empathy first

    • We see humans in data

    • We see what others don't

    • We drive real growth

    Location

    New York, New York, United States

    Chicago, Illinois, United States

    Market Research Specialties

    • Brand Positioning Research

    • Psychological / Motivational Research

    • Psychographic Research

    • Emotional Measurement

    • Consumer Purchase Behavior Research

    • Business Issue: Brand / product / service launch

    • Advertising Research

    • Advertising Communication Strategy Research

    • International Market Research with Consumers

    • Idea Generation

    Features and attributes

  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools