P&K Research vs SperlingQual, Inc.
Company details
Description
For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve
Our passion and curiosity for people and how they connect with brands makes for a highly driven and dedicated experience when you partner with us.
We design and manage your projects from start to finish. We find the right people to talk to, and develop a customized approach to ensure we hav
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Consultant
Qualitative Research
Top benefits
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Consumer Market Research
Sensory Research
Legal Claims Substantiation Research
Product Optimization Research
Home Use Tests
Qualitative Services - Moderators
Strategic Market Research
Full Service Qualitative Market Research
Ethnography
Online Focus Groups
Images
Santa Ana Testing Room
Chicago Qual Kitchen
---