InsightsNow vs Horowitz Research, A Division of M/A/R/C Research
Company details
Description
It's hard to align product and brand strategy – but it's essential to design experiences people love. InsightsNow’s moments-based behavioral approach empowers visionary product leaders to activate insights and align product and brand strategy, building a healthier, happier world.
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Today, having a research partner with deep experience in cultural insights is a must. Horowitz is not just a great multicultural and diverse research company, we are a great research company for a multicultural and diverse world. We have been a thought leader in the multicultural space for more t
Type of company
Full Service
International
Consulting
Consulting
Syndicated Research
Full Service
Top benefits
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
Consumer Insights
Multicultural Research
Gen Z Research
Accelerated Solutions
Full Service
Location
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Plano, Texas, United States
Market Research Specialties
Business Issue: Gain trial
Concept Optimization Research
Product Development Research
Product Optimization Research
Taste Tests & Sensory Tests
Market Research with Generation Z
Agile Market Research
Healthcare & Medical [market sector expertise]
Retail Industry [market sector expertise]
Market Research with LGBTQ Audiences
Features and attributes
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