Informed Decisions Group, Inc. vs GOLD RESEARCH INC
Company details
Description
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm specializing in shopper research, customer behavior, and market strategy. We help brands understand how and why customers make decisions, across physical, digital, and hybrid environments, to drive conversion, brand e
Gold Research Inc. helps insights, marketing, sales, and innovation leaders in large enterprises turn customer understanding into measurable business action.
Our clients are successful organizations, but even strong teams can face challenges such as gaps in customer understanding, poor cust
Type of company
Full Service
Qualitative Research
Quantitative Research
Quantitative Research
Qualitative Research
Full Service
Top benefits
Customer Journey Mapping
Path-to-Purchase Research
Shopper Insights
B2B Research
Brand Tracking
Location
Avon, Ohio, United States
San Antonio, Texas, United States
Market Research Specialties
Eye Tracking
Shopper Insights
Full Service Market Research
Market Segmentation
Conjoint Analysis / Trade-off/Choice Modeling
Shopper Insights
Data Collection Field Services
Packaging Testing
Customer Satisfaction Research
Business-to-Business Research
Features and attributes
Images
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