VST vs Latana
Company details
Description
Hi. We're VST. In retail, shelf space is make-or-break.
But too often, decisions about what goes where are based on gut feel, outdated data, or static planograms.
Retailers struggle to see what's really happening in-store.
Brands fight for space without proof of what works.
<Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Software & Technology
Data & Analytics
Quantitative Research
Software & Technology
Consulting
Data & Analytics
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
London, United Kingdom
Berlin, Germany
Market Research Specialties
Business Issue: Gain new customers
Business Issue: Increase awareness
Brand Loyalty / Satisfaction Research
Retail Research - Store Layout/Design/Flow/Signage
VR - Virtual Shelf testing
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research