RESEARCH STRATEGY GROUP INC.

RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.

EMOTIONAL AND RATIONAL MEASUREMENT: We approach research from both the emotional and the rational. Choice-based needs segmentation, discrete choice modelling, and brand equity, combined with the latest Bayesian statistical approaches get at the heart of what consumers think and feel. Add to this, qualitative expertise in applied ethnography, behavioral science, psychoanalytics, to provide you with creative and actionable results. Our team of senior consultants also has expertise in design and UX research. We are uniquely positioned to provide both qualitative and quantitative research.

PREDICTIVE RESEARCH: Traditional market research asks a respondent what he or she would do. Crowd Intelligence, our proprietary prediction market platform, turns that approach on its head by asking respondents to predict what the market will do. The science behind Crowd Intelligence is based on “the wisdom of crowds” — the idea that a group of people, as a whole, is better at making predictions than any one single member of that group.

PSYCHOANALYTICS: The key to understanding behavior lies in the unconscious. Psychoanalytics methods get to the heart of consumers’ beliefs and values — understanding this makes their actions highly predictable.

We also offer a full suite of behavioral science approaches. Projects are always team-based, led by a senior consultant, backed up by a nimble team producing actionable insights and truly innovative solutions.