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Recollective Inc.

Ottawa, Ontario, Canada

Software & Technology

The Recollective combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI.

Why choose Recollective Inc.

AI-powered analysis for qual.

Flexible Research Platform

Engaging Participant EX

Efficient Study Management

Live Customer Support

About

The Recollective Guided Discovery platform combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI.

Recollective provides the path to connect and the power to truly understand customers through connections and rich information.

As a trusted leader in online qualitative research, Recollective empowers brands with flexible solutions for projects of any size or duration, from quick 3-day pop-up studies to long-term communities spanning months or years. Recognized in the GRIT Top 50 for six consecutive years, Recollective is the go-to platform for both agencies and brands, including C+R Research, Adelphi, Experian, Big Village, Mattel, Michaels and Nikon.

With advanced AI features like AI Themes for automated coding and AI Questions for rapid analysis, Recollective accelerates insight generation, helping you launch, learn and adapt your study effectively and efficiently.

Applications include Insight Communities, Concept Testing, Behavioural Studies, Customer Feedback, Advisory & Consultation, Co-Creation and Ideation, Employee Satisfaction and Ethnographic projects. For more details, please visit Recollective.com.


Key benefits include:

  1. Better Data Quality: in-depth responses, peer interaction and “in the moment” research tools
  2. Stronger Engagement: intuitive interface, access from any device and a familiar social networking experience
  3. Faster Results: same-day setup and deployment of studies, real-time monitoring, instant community feedback, instant transcription and AI-driven analysis
  4. Greater Value: eliminate or reduce recruiting costs, reuse past activities, reduce time spent moderating and analysing.

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INFO

Mailing address

100 Queen Street

Suite 300

Ottawa, Ontario,
Canada

K1P 1J9

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International capabilities

United States of America, United Kingdom, Australia, Canada, Ireland, Mexico

Industry affiliations

ESOMAR (International)

AMA (United States)

QRCA (United States)

CRIC (Canada)

AMAI (Mexico)

MRIA

Key personnel

Stephen Thompson

Chief Operating Officer

(613) 369-5233

Software / Platform Details

Solution deployment

Mobile

Desktop

Cloud, SaaS, Web-Based

Pricing details

Annual subscription

One-time license

Monthly subscription

Pricing per user

Starting at $600

Support

Email / Help desk

FAQs / Forum

Knowledge base

Phone

Training

Custom

Documentation

Live online

Videos

On demand

Products

Recollective™

Visit website

The Recollective Guided Discovery platform combines the strategic value of engaged communities with the depth of qualitative research, all powerfully assisted by AI. Recollective provides the path to connect and the power to truly understand customers through connections and rich information. As a...

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Target audiences or markets:

Qualitative research agencies, Advertising agencies, in-house marketing research teams, product managers, marketing managers

Key features:

Socialized News Feed

Recollective includes social media style news feeds of responses, comments and discussions. These streams can be filtered by segment, participant, activity, task and discussion to quickly view content, photo walls, video walls and a chart dashboard.

Activity-Based Research

Bring your research guide to life with Recollective’s Guided Discovery platform. Seamlessly combine asynchronous and live Activities—like journals, video interviews, focus groups, and chat sessions—to engage participants and uncover rapid insights.

Online Excerpting

Unique to Recollective, any response, discussion post, private message or comment can be excerpted online and saved as a verbatim. Each excerpt can be tagged with one or more codes defined on-the-fly, then annotated, charted & exported into a report

Image and Video Reviews and Markup

Participants can drop markers on to images or videos and leave detailed commentary to provide visual feedback. Choose from unlimited marker types, set how many markers need to be used and then review everything as heat maps, charts and data tables.

Fully Custom Segmentation

Create as many segments as you need and assign participants to as many as applicable. Combined segment data with custom profile fields / logic to automate assignment to "Smart Segments" then reveal Activities or analyze response based on Segment.

Long-term Insight Communities

Keep your audience engaged with a vibrant community that fosters ongoing participation and delivers timely insights—empowering data-driven recommendations that deliver real results.

Evaluation & Testing

Capture timely feedback at every stage—test messaging, evaluate concepts and gather in-home product insights to understand what resonates with your target audiences.

Video In-depth Interviews

Leverage virtual IDIs to capture live insights from any device. Collaborate with project stakeholders in a private Backroom, share screens and create highlight reels from AI-powered transcripts.

Community & Participant Management

Eliminate costly participant churn and research delays. Manage participants, boost engagement, and connect qual, quant, and other research tools for an seamless experience.

AI-Powered Qualitative Research

With AI-driven thematic analysis and dynamic question prompts, Recollective AI tools help you seamlessly analyze and enhance research data with a participant-friendly experience that produces richer, actionable insights.

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