RSB Insights & Analytics

A leading manufacturer of the Juice Drink category wanted to explore launching a new flavor outside of its core competency flavor profile. The business objective was to attract new consumer segment to the brand in order to achieve incremental volume and share growth.

To achieve this, team wanted to conduct a concept test paired with a volumetric forecast to prove the case to internal stakeholders and retail partners.

A client came to us as Child Nutritional Drink (CND) category has declined, with the client’s brand showing significant loses both in sales and share.

Although in a short term, losses were due to change in pack price mix dynamics, the client’s brand has also lost appeal because of lack of consumer  relevance, as mothers tend to look for superior products with better nutritional values.

Business objective was to reverse sales and share declines by introducing kids to the world of client’s brand, with a new format that was fun and exciting.

A major Snacking manufacturer launched a new brand featuring brightly-colored packaging. The client wanted an early read on what was driving consumers to try the new product and how consumer attitudes were developing toward the product.

A Personal Care manufacturer launched a new digital marketing campaign  promoting a new cleansing bar with a benefit of pH 5.5, ideal for healthy skin. The campaign was targeting primary competitor brands.

Within a short time since the campaign began, there has been significant buzz and media coverage.

The key question was how has the new marketing campaign impacted the target consumer perceptions about the client’s brand, the brand saliency and image, and if it would lead to a higher propensity to purchase the product.