Mindspot Research

The Orange County Library System (OCLS) serves 1.2 million residents of the library district. The system is comprised of 16 locations - the Orlando Public Library and 15 branch locations. Although the library system has an extensive collection and offers very current technology, classes and other products and services, library card sign-ups and visitation were declining. Additionally, classes that were offered get great reviews; however, had low attendance. 

The OCLS was looking to develop a new strategic marketing plan that would increase library card registrations and build a viable base of users for the future. 

Delta Dental of Tennessee has the largest dental network in Tennessee.  As America's largest and most trusted dental benefits carrier, Delta Dental strives to communicate with potential and existing Customers on a regular basis. 

In 2012 the healthcare industry was turned upside down; as a result Delta Dental could no longer do business as usual, they had to start doing things differently. 

Sylvan Learning offers tutoring in reading, math, writing, homework help, study skills, as well as after-school and camp STEM programs and SAT/ACT test prep. Sylvan serves grades K-12 through franchised and corporate locations. In order to finalize rebranding efforts, Sylvan was looking to test various brand positioning/purpose statements among potential consumers.  Sylvan sought to explore brand purpose short ‘handles’ and detailed brand purpose statements among ‘Digital Moms’ (busy mothers actively involved in their children's lives, who rely on technology to stay connected, seek help, and makes educated parenting decisions), along with Teachers.  Sylvan had developed 3 versions of their campaign and wanted to test this National Commercial among both Moms and Teachers prior to airing the commercial nationally. 

Experience Kissimmee is a Destination Marketing Organization responsible for marketing Osceola County, Florida as a tourism destination. There are many tourist attractions in the area including Disney, SeaWorld and Universal Studios and the area is very hospitality-oriented and as part of its efforts would like to attract more visitors. Experience Kissimmee conducts various sales and marketing programs throughout the year targeting leisure, groups, sports and meetings and convention delegates.  As part of  their research initiatives, Experience Kissimmee contracted Mindspot Research to conduct a Domestic Market Visitor Intelligence Study to collect and analyze demographical and behavioral research information about domestic visitors to the Kissimmee area.