Women-Owned Business

Data Collection

Full Service

Software & Technology

Leading full-service/field-service company and online qualitative video platform provider. Leaders in quantitative and qualitative research design, implementation, and analysis. Limelight, our online qualitative video platform, provides a truly anonymous client viewing experience with one-tech-to-one-project dedicated, full-time tech support. Limelight Insights by Shugoll's moderators are experts in online qualitative research. In addition, we are experts in research with policy elites, and we offer recruiting services for consumers and professionals alike across the entire Washington, DC region including the Maryland and Virginia suburbs, as well as across the U.S. for both online and in-person research.

Limelight Insights by Shugoll

For businesses that want to build awareness and maximize lead generation performance

Advanced

Cloud, SaaS, Web-Based

Desktop

One-time license

Email / Help desk

Phone

Custom

Live online

On demand

Videos

Brand / product / service repositioning

Increase market share

Do you want to understand membership satisfaction and engagement?  Do you want to know which member segments to target in order to have the greatest impact on member retention and growth?  The Association Loyalty Index is customized to each organization and is derived from member survey research results in three distinct areas:

Engagement
Satisfaction
Ratings on key attributes

Based on their loyalty index, members are then categorized into one of three segments.  Associations can then develop appropriate strategies to strengthen the loyalty of each individual segment and increase overall membership engagement.

Segments can also be profiled by survey variables such as kind/types of events they attend or would attend, reasons for not attending/participating in events or activities, reasons for satisfaction/dissatisfaction, length of time as a member, etc.

Based on their loyalty index, members are categorized into one of three segments.  Associations can then develop appropriate strategies to strengthen the loyalty of each individual segment and increase overall membership engagement.

Segmentation to strengthen loyalty

Association Loyalty Index

Defend price premium

Would you like to determine optimal pricing levels and to allow for accurate prediction of future sales within 2% of actual?

- Recommends optimal pricing levels and allows accurate prediction of future sales within 2% of actual.
-  Proven batteries of questions are used to develop constructs for price expectations/tolerance, degree of price sensitivity and propensity to action.
-  Values for each of these constructs are developed at the individual level and combined for key customer segments.
-  Inserting these values into our proprietary model allows us to identify the maximum price (“critical price point”) that results in minimal customer loss.
-  Revenue streams associated with different pricing strategies are also charted, and the potential profitability of different market segments is estimated.

Power Pricing Index

Brand / product / service launch

Gain new customers

Increase awareness

Identifies advertising campaigns and executions that best meet your communications objectives.

Captures main message recall, diagnostics including likes, dislikes, and call to action information, and determines how your advertising scores on standard variables such as overall appeal, believability, uniqueness, relevance and so on.

The proprietary component of AdBeat, our "Description Analyzer Benefit Test", measures how well the advertising touches on key emotional drivers and tangible benefits. Maximizing performance on these measures helps you to ensure your advertising has "timeless appeal.”

Further discussion in each group will center around specific aspects of each message/execution tested that are liked (“hot” buttons) and disliked (“red” flags) as well as those that may be confusing or undesirable, especially in their cultural context.

Suggestions for how each of the most preferred messages and executions can be enhanced will be identified and discussed in order to identify changes that may be needed so that the creative better communicates to key target audience segments.



Helps identify the most appealing and relevant campaign concepts or messages

Advertising testing

AdBeat

United States of America

Leading online webcam qual platform provider and nationwide recruiter.  Full-Suite Consulting for both qualitative and quantitative research.

Data Collection Field Services

Education  [market sector expertise]

Financial Industry [market sector expertise]

Focus Group Facilities

Foods & Nutrition  [market sector expertise]

Full Service Market Research

Full Service Qualitative Market Research

Full Service Quantitative Market Research

Healthcare & Medical  [market sector expertise]

Market Research with Children

Market Research with Hispanics / Latinos

Market Research with Teenagers & Youth

Mock Jury Research

Moderating of Online Focus Groups & Interviews

Online Bulletin Boards

Online Focus Group Hosting Services

Online Focus Group Platforms & Software

Online Focus Groups

Online In-Depth & One-on-One Interviews

Price & Pricing Research

Qualitative Market Research Services

Qualitative Services - Moderators

Recruiting for Focus Groups

Recruiting for Online Focus Groups & Interviews

Website Usability & UX

VISIT OUR WEBSITE