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InsightsNow
Corvallis, Oregon
Why choose InsightsNow
In-context Evaluations
Implicit Techniques
Behavioral Frameworks
ISO Certified, Secure
Sensory Brand Fingerprint
About
Seeking change to navigate today’s consumer-driven, fast-paced marketplace? Partner with a change agent to elevate your insights capabilities. Our award-winning research gleans deep insights into the conscious and subconscious motivations of consumers, which enables our clients to achieve incremental growth by modifying and reinforcing consumer behaviors.
If you are designing marketing communications, revising brand positioning, or innovating or renovating products—we will help you think and act behaviorally. Gaining deeper insights into why people do what they do equips you to take actions to quickly influence consumers and customers for in-market success. We particularly aim to support innovation efforts toward sustainability, health, and wellness.
Contact us to help accelerate innovation from your next market research study.
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Published on Greenbook
Elusive Search for the Silver Bullet – Emotion Measurement
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.
InsightsNow Blogger
Guest blogger at InsightsNow
Looking at the Consumer Experience
Brand image is all about the consumer experience, and the meaning that people associate with a specific product.
InsightsNow Blogger
Guest blogger at InsightsNow
Keeping The View On The Wider Landscape Of Human Experiences
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...
InsightsNow Blogger
Guest blogger at InsightsNow
Elusive Search for the Silver Bullet – Emotion Measurement
As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.
InsightsNow Blogger
Guest blogger at InsightsNow
Looking at the Consumer Experience
Brand image is all about the consumer experience, and the meaning that people associate with a specific product.
InsightsNow Blogger
Guest blogger at InsightsNow
Keeping The View On The Wider Landscape Of Human Experiences
Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...
InsightsNow Blogger
Guest blogger at InsightsNow
Content Library
2 results
Naturally Trending™ Food and Beverage Report Released
Press Release
Shopper Study Released Identifying Gaps Between Aspirations and Buying Motivations
Press Release