Panels / Communities

Qualitative Research

Software & Technology

We help ambitious brands build a culture of Customer Salience that informs every decision with insight. We achieve this by blending the power of our online InsightHub platform with award-winning insight management and consultancy.InsightHub brings together data collection, analysis and activation tools in a single, secure environment. The platform is trusted by leading brands such as Reckitt, Philips and British Gas to deliver transformational results and offer an unrivalled return on investment.That's supported by a team has been at the forefront of innovation in market research for over a decade. During that time, we've collected 2m+ survey responses have been collected by our InsightHub platform, every one of which has informed critical decisions for our clients.We've recruited over 300k InsightHub members across the globe, connecting our clients directly to their customers. Our skilled team have run over 2.6k qualitative projects, providing in-depth insight into complex behaviours, attitudes and emotions. And FlexMR has been trusted to deliver transformational impact for more than 200 research, product and marketing teams across the globe.But don't just take our word for it. Here's what some of our clients have had to say:"Even before we started working together, I was blown away by the support and kindness of the FlexMR client care teams. I’ve never experienced onboarding so smooth and every email I send is responded to with speed and good cheer. I look forward to working with the FlexMR crew for many more years to come." - Senior UX Researcher, The Home Depot"We are answering challenging questions with InsightHub. It provides the insights that help us make decisions today, as well as the capacity to continue improving products and campaigns in the long-term. The platform is easy-to-use and a goldmine for valuable data." - Customer Insights Manager, SpecsaversGet in touch with the FlexMR team to join the Customer Salience revolution today.

FlexMR

For businesses that want to build awareness and maximize lead generation performance

Advanced

Brand / product / service launch

Develop, revitalise market

Gain new customers

Global, multinational branding

Increase sales, volume

Increase market share

InsightHub is a comprehensive research solution, designed to streamline, scale and supercharge operations. It provides access to powerful tools, robust features and integrated processes that fuel brand growth.


The platform enables you to build a fully-profiled database of members from open screeners, access panels and existing customer data. Qual and quant data collection tools facilitate a schedule of continuous research, supported by ongoing member engagement and peer-to-peer communication. Integrated analysis tools help you to quickly build, share and export data from multiple methods and research tasks. You can even involve internal decision makers by taking advantage of robust access controls and clear, concise outputs.

InsightHub includes an extensive range of qual and quant tools that help you get closer to customers than ever before, in over 60 languages. Launch surveys, focus groups, in-depth interviews, question boards and smartboards from a single interface.

Qual and Quant in One Place

InsightHub enables you to fully embed video into your research process. Help everyone get to know your customers better with powerful video surveys, in-depth interviews and focus groups.

Integrated Video

InsightHub adopts a simple, intuitive design that makes it easy for platform members to navigate and engage with research activities. This philosophy extends into data collection and analysis spaces for easy exploration.

Simple, Intuitive and Engaging

We take our commitment to information and data security seriously. FlexMR holds two internationally recognised information security certifications, complies with GDPR & CCPA regulations, and enforces robust data access controls.

A Secure Space

InsightHub

Research Services

Online Research Panels

Online Bulletin Boards

Online Focus Groups

Insight Communities (MROC)

Online Surveys

International Expertise

Global Market Research Capabilities

Hybrid & Mixed Methodology Market Research

United States of America

United Kingdom

Australia

Canada

The FlexMR platform is straightforward, intuitive and participants like how easy to use it is.  Client support is excellent and tailored to our needs rather than generic. Highly recommended 

Please share your thoughts and experience with the InsightHub platform.

We started our Virtual Internet Panel project in November 2020 and it has been a great experience for all involved. The help desk and staff have been extremely helpful throughout. Any issue or question we have had has been answered thoroughly and efficiently. We have many tools available to us and we are constantly kept up to date with training and advised how best to use these which have benefitted many members of the team. 

The team is always on hand to provide any assistance and give us the confidence to build a site that will benefit the whole company and our tenants and residents with how we gather their feedback and improve the services they receive whilst cutting down on other ways of contacts we previously had to use.

We'd love to get your feedback on the InsightHub platform, the engagement you've built with tenants through the Ocean Housing VIP site and the research activities that you've been able to run.

FlexMR's InsightHub provides a comprehensive platform of research and engagement tools to help develop an informative and engaged community of users. The ability to perform both quick turnaround research via polls and surveys, along with deeper provided by the the built-in analysis tool means fan feedback can be placed at the forefront of business decisions. Community features offer a number of activities to keep users engaged and logging in. 

The friendly, responsive and helpful support team are always on hand to support on any issues or queries, and platform development requests are discussed and considered where value can be shown. 

It would be great to get your thoughts and feedback on the FlexMR InsightHub platform, especially your experience with it and working with the team.

Lowell is very happy with the FlexMR Insight Hub platform.  It delivers what we need and we are able to create and deploy surveys quickly and easily.  The Account Team are excellent and the Round Table events really add value.  I highly recommend FlexMR 

It would be awesome to get your feedback on the InsightHub platform, how you've made use of the available tools and the supporting services from the team at FlexMR.

FlexMR have been great to work with. Their self-serve InsightHub has enabled the British Gas Insight team to conduct surveys in-house using our own customer data, and on occasion, using sample provided by FlexMR. It is straightforward to send email invites out from within the platform. FlexMR deliver bespoke training sessions and once you get familiar with it, the tool is easy to use. It is also quick and easy to view survey results as FlexMR have a tool which displays tables and charts, and enables crosstabs too, with flexibility to show %s, raw numbers, or both.
I have commissioned several adhoc projects with FlexMR too. They are particularly strong on online qualitative methods, such as diary studies, and offer excellent value for money.

Hi Alice, it would be great to get your thoughts on the InsightHub platform and the British Gas Hybrid Heat Pump community, including the technology, our communication and management services plus experience with the team.

We empower research, product and marketing teams to act decisively, stay close to customers and embed agile insight at the heart of every decision.