Consulting

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Software & Technology

eye square is a leading global provider of experience research. eye square’s In Context software allows panelists to browse and use media platforms as they normally would, while our software ensures the presentation of “test” ad campaigns in their natural environment. 
 
 
Ecom Ad Effect allows advertisers to test respondents in the natural environment and then take them to Amazon to conduct a purchase. With our tool, we measure the ad effect on the purchase.
 
 
A group of user experience researchers and experts in the field of implicit research founded eye square in 1999. Right from the start, eye square pioneered the use of eye-tracking for user and market research.
 
 
Live-in context research, reaction time measurement, emotion recognition, behavioral analysis, and neurosemiotics. Based on our experience, we have built up one of the largest databases of commercial eye-tracking and emotional measurement data worldwide. This data allows us to benchmark how users experience new websites, mobile applications, products, advertisements, and marketing material against established biomarkers. 
 
 
eye square’s extensive client portfolio includes major companies such as Google, Facebook, eBay, P&G, Daimler, Unilever, and more. Our dedicated teams are based in New York, Berlin, London, Hong Kong, and Tokyo.

eye square

For businesses looking to stand out and attract more prospective customers

Standard

Brand / product / service launch

Defend market share

Global, multinational branding

Increase awareness

Increase sales, volume

Increase market share

In Context Testing allows panel users to browse and use media as they normally would, while you test out new ad campaigns in their natural media platform environment. 

HOW:
The eye square In Context testing software allows ad testing on live websites. It presents test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, YouTube, Instagram, Twitter, eCommerce websites like Amazon, Walmart, Tesco and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioral data during the ad exposure phase.

WHY:
In Context Testing gives you full control of the experimental environment. Integration with facial coding and eye tracking is possible. Further, our approach is privacy safe and offers the participants an entertaining experience.

InContext Research

Research Solutions

Advertising Copy Testing - Digital Media

Research Services

Social Media Research for Business Insights

Passive Data Collection on Mobile Devices

Digital Media Research

Neuromarketing

Shopper Insights

Advertising Effectiveness Research

Full Service Market Research

Brand / product / service repositioning

Gain new customers

A core question of advertising effectiveness research is the influence of advertising on the consumer purchasing behavior. Often, this research relies on simple survey data.


However, rather than relying solely on questionnaires and KPIs, eye square’s Ad-to-Cart Effect allows the advertising effect to be directly visible in the online shop. By collecting extensive behavioral data, this tool enables a much more realistic assessment of the advertising effect on sales.

The Ad Effectiveness Test with eye square’s Live InContext technology provides an experimental playground to test different ads on different media channels and platforms. Additional to the classic effectiveness KPIs, such as recall brand interest and relevant set, the test kit deploys a real shopping situation on Amazon where customers can search for and buy a product while behavioral metrics are recorded, before answering a short questionnaire.

Test social media ads in a natural live environment and then respondents go to the ecom site and make a purchase. The control goes through the same methodology with no ad exposure. We measure the effectiveness of the ad based on their ecom purchase.

Effectiveness of Social Media Ads

Ad-to-Cart Effect

Social Listening & Analytics

International Expertise

Global Market Research Capabilities

United States of America

United Kingdom

Australia

Canada

China

India

Germany

Albania

Algeria

American Samoa

Angola

Argentina

Austria

Bahrain

Bangladesh

Barbados

Belgium

Belize

Bermuda

Bolivia

British Virgin Islands

Bulgaria

Cambodia

Chile

Colombia

Costa Rica

Croatia

Cyprus

Czech Republic

Denmark

Dominican Republic

Ecuador

Egypt

El Salvador

Fiji

Finland

France

Georgia

Ghana

Greece

Guam

Guatemala

Honduras

Hong Kong

Hungary

Iceland

Indonesia

Ireland

Israel

Italy

Jamaica

Japan

Kenya

Kuwait

Latvia

Malaysia

Mexico

Montenegro

Morocco

Mozambique

New Zealand

Niger

Nigeria

Norway

Pakistan

Panama

Paraguay

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Romania

Russia

Saudi Arabia

South Africa

South Korea

Spain

Sri Lanka

Switzerland

Taiwan

Thailand

The Bahamas

Netherlands

Tunisia

Turkey

U.S Virgin Islands

Uganda

Ukraine

United Arab Emirates

Uruguay

Uzbekistan

Venezuela

Vietnam

Zimbabwe

eye square provides you with deep knowledge from human insight technologies: 22 years of experience in global market research and software development