Focus Group Facility

Qualitative Research

Recruiting

Recruiting: All of our recruiting is done in-house and each of our recruiters has a minimum of 5 years market research experience. No temps, no outsourcing. Every single recruit is also validated by re-asking key questions and evaluated on the phone for articulation.
 
 
We recruit nationwide and are experienced with online focus groups held on various platforms including Zoom, Teams and Discuss.io. We can provide all services necessary for online interviews and groups, including use of our platform.
 
 
Panel: 100% opt-in panel. Nationwide 200K+ panelists, and 154K in Michigan. We conduct studies across the USA, as well as in our facility near Detroit and Ann Arbor. Double opt-in panel profiles include 100 data points on each participant, including automobiles and voting behavior. 
 
 
Location: Facility built in 2019. Three large suites, large client areas, creative space, and large 60 x 30 Showroom with overhead door for car clinics and large equipment tests. Seats over 20 with 6' distancing, up to 80 normally. Located minutes from airport and Westin (corporate rates available to our clients). Primary recruiting range to our facility includes both Ann Arbor and Detroit markets. 
 
 
Configurable for CLT, mock trials, theater, classroom, living room and traditional focus groups.
 
 
Staff: Robert Sullivan, Don O'Neill, and Roxanne Naszradi each have over 30 years of experience in the Marketing Research industry.

Cypher Research

For businesses that want to build awareness and maximize lead generation performance

Advanced

Gain new customers

Increase awareness

Huge 60' x 30' finished, climate-controlled space with overhead door and attached mirrored observation room. Can fit up to 4 vehicles inside. Perfect space for large equipment tests, store simulations, or any other use that traditional focus group rooms cannot accommodate.

Large Research Space

United States of America

Client lounge

High-definition TV

Office services

Onsite parking

Recording - Digital

Recording - Video

Separate client entrance

Video-conferencing

Video-streaming

Wired broadband

Wireless Internet

Auditorium

Classroom

Client Lounge

Computer Usability Lab

Focus Group

One-on-One

Product Testing Lab

Viewing Room

Mock Jury

Professional, quality recruiting and interviewing. Clean, modern facility.  Fifteen minutes from airport and new Westin (ask for our corporate rate).

Car Clinics

Focus Group Facilities

Focus Group Facilities - Non-Traditional

Home Use Tests

Mock Jury Research

Online Focus Groups

Product Usability Testing

Recruiting for Focus Groups

Recruiting for Market Research

Recruiting for Online Focus Groups & Interviews

Usability Labs

Alcoholic Beverages  [market sector expertise]

Automotive  [market sector expertise]

Beverages  [market sector expertise]

Cannabis & CBD  [market sector expertise]

Data Collection Field Audits

Data Collection Field Services

Ethnography

Foods & Nutrition  [market sector expertise]

Full Service Qualitative Market Research

Full Service Quantitative Market Research

Healthcare & Medical  [market sector expertise]

Insight Communities (MROC)

Interviews with Consumers

Interviews with Ethnic Groups

Interviews with Low Incidence Audiences

Market Research with LGBTQ Audiences

Moderating of Online Focus Groups & Interviews

Online Bulletin Boards

Online Diaries & Journaling

Online Focus Group Hosting Services

Online Focus Group Platforms & Software

Online In-Depth & One-on-One Interviews

Online Proprietary Research Panels

Online Research Panels

Pre-Recruiting for Data Collection

Product Market Research

Product Testing

Public Opinion Research

Qualitative Services - Moderators

Recruiting for Online Surveys

Sensory Research

Taste Test Facilities

Taste Tests & Sensory Tests

Tracking Research

User Testing

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