Advertising Benchmark Index (ABX)

ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of thousands of in-market ads, and a crystal-clear focus on how to best meet client needs. ABX has the flexibility to meet virtually any research challenge – at prices never offered before.

The ABX Index™ is comprised of 5 of the 14 KPIs we measure, correlates to, and predicts, sales lift and profit. It provides the most accurate norms in the world. ABX has evaluated more than half-a-million ads across all media types and variables, and the ABX Index norms are used to evaluate creative for all pre-test, in-market, and custom ads in more than 75 countries.

The ABX Global Multimedia Platform™ provides quick display and analysis capabilities for your ad results across media types; industries, categories, and products; geographics; demographics; ethnicities; typing tools and other custom variables. Results from syndicated, in-market evaluations appear in 24-48 hours on dashboard for standard and custom filtering and analysis.

The ABX Creative Feedback Loop™ provides a framework for the continuous improvement of single ads or entire campaigns. The five steps include Pre-Testing; Edit and Retest; Evaluate Launched in-Market Ads; Revise Campaign (if needed); and Evaluate – Learn and Apply. Each step ensures insights and contributions to ROAS not previously available.

Other Research, Analytics, and Insights Services

1. Ad and Brand Trackers
2. Brand Lift Studies
3. Brand Fit™
4. Custom Insights and Dashboard Reports
5. Concierge Service
6. Customized ABX Index
7. Gender Equality Index™
8. Market Mix Modeling
9. Pre-Tests and In-Market Evaluation
10. Product Integration and Placement Testing
11. TV & Movie Concept Evaluation