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PepsiCo's Cheetos Popcorn | Leveraging Brand Recognition to Convey Product Experience
Presented by Behaviorally
CHALLENGE
- In 2019, PepsiCo tested the design of a new product, Cheetos Popcorn.
- Our ShopperLab™ research identified the design that maintained brand recognition and stood out at shelf.
SOLUTION
- Our research revealed consumers favored designs that distinguished Cheetos Popcorn as a new product.
- Consumers preferred designs with imagery that conveyed bold flavors expected from Cheetos.
RESULT
- Cheetos Popcorn successfully launched in early 2020.
- To date, the product has exceeded original sales projections by 100%.
ABOUT THIS CASE STUDY
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