Land O'Frost Premium Lunch Meat | Leveraging Brand Equity to Convey Product Experience

Presented by Behaviorally

Challenge

.Land O’Frost wanted to redesign their Premium lunch meats packaging of over 20 years.
PackFlash® quickly identified a new design that capitalized on existing brand trust while updating category cues.

Research showed over 50% of brand users noticed the new design and preferred it.
The new design suggested a higher quality, healthier, and more appetizing product.

The new pack launched in August 2020.
Two national grocers were so pleased that they requested to be the first to debut it in-stores.

Business issue:

Gain trial

Gain new customers

Defend sales, volume

Increase market share

Increase sales, volume

Defend market share

Market research specialties

Packaging Testing

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