Global steam systems manufacturing company desired to test the market opportunity of 5 of their products

This global provider of products and solutions to process industries was watching declining sales in their staple industry and needed to explore the market opportunity for 5 different products (thermo compressors, steam traps, rotary unions, pumps, and steam injectors) across six industry verticals.

We conducted extensive secondary research followed by 165 qualitative interviews with end-users, thought leaders and competitors across the six different industry

A detailed report that provided the client with:

• Market sizing (segmented by product and industry)
• Market attractiveness model, based on fit and future growth
• Feasibility roadmap for entry to targeted markets which included cost of entry, expected profitability, synergy with existing business units
• Deep dive into the 6 target industries including
  • Overview
  • Feedback on the 5 products of interest
  • Key competitors
  • Key influencers
  • Go-to-market implications
• Overview of the competition
• Analysis of the viable and winnable market opportunities
• Strategic recommendations on pursuing the opportunity, including potential acquisition targets.