Avoiding Monkey Traps

Companies and decision-makers risk being blindsided if they do not modify their strategies and tactics to conform to market developments such as the introduction of disruptive technologies, the implementation of new competitor startegies, changes in demographics and any research that challenges strongly held assumptions of the company's competitive environment.

Competitive Intelligence is proven as an effective tool to arm decision-makers from getting blindsided by unexpected circumstances.

The reader is presented with a number of circumstances where Competitive Intelligence helped decison-makers make informed decisions that either developed new sales opportunities, counteracted aggressive competitor sales tactics or prevented investment in risky marketing ventures.