A Multi-Country Concept Testing Project on Property Investment

The client needed to understand investor attitudes, preferences and intentions for property investment at a time when Saudi Arabia was preparing to relax property ownership laws for foreigners.

The immediate challenge was running a multi-country concept test (10 markets). The project should produce comparable, nationally‑representative data despite language, cultural and regulatory differences, and varying device/technology access.

The stakes: the client wanted reliable, actionable insight to identify the factors that drive cross‑border and domestic property investment, reveal barriers and the most appealing property features, knowledge needed to shape product, pricing and market entry strategy and to attract new investors once legal changes take effect.

TGM Research conducted a large-scale concept testing study across Indonesia, Malaysia, China, the UK, France, Germany, Egypt, the UAE, Kuwait, and Bahrain. The project included:

1. Questionnaire development and survey programming
2. Localization and translation across multiple languages
3. Online data collection and fieldwork management
4. Data cleaning and processing
5. Recruitment of consumers with household incomes above USD 4,000 per month who were open to domestic or international property investment

The study successfully collected insights from 4,400 respondents across ten markets.

The project enabled the client to:

1. Gather feedback from 4,400 investors and potential investors across 10 countries
2. Compare investment attitudes and preferences across diverse markets
3. Identify key drivers, barriers, and motivations influencing property investment decisions
4. Evaluate the appeal of different property investment concepts and features
5. Support strategic decision-making with a robust multi-country dataset
6. Gain culturally relevant insights through localized research execution and analysis