[WEBINAR] How to test video content on demand with Microsoft's Video Pulse

Meet Video Pulse, the latest offering from Microsoft Pulse.

Video Pulse allows researchers, political campaigns, brands, marketers, movie studios and more to test how audiences and customers respond to a message or video creative for an upcoming ad campaign or other digital content. Video Pulse works by tying audience reactions to a video’s time code so users can rate and provide feedback on video second by second, and you can see their feedback on demand.

Don't miss this chance to learn more about Video Pulse and how it can change the way you do market research.

View the recording today. You will: 

• Learn how to use the Microsoft Pulse platform for market research.
• Understand how on demand content rating with Video Pulse can improve and enhance your research.
• Explore many different market research and polling scenarios where Pulse and Video Pulse can be used.
• Learn how Pulse can globalize your research, even on a budget.

Speakers: 

Lee Brenner

Global Business Development & Media Partnerships Lead

Microsoft

Lee Brenner leads business development & media partnerships on Microsoft's Technology & Civic Engagement team, specifically focused on growing the company's new Pulse technology. Pulse is a real-time or on-demand second-screen polling tool that turns viewers into participants, from in-person audiences to millions watching on TV/online.Lee Brenner leads business development & media partnerships on Microsoft's Technology & Civic Engagement team, specifically focused on growing the company's new Pulse technology. Pulse is a real-time or on-demand second-screen polling tool that turns viewers into participants, from in-person audiences to millions watching on TV/online.

Chelsey Feldman

Product Marketing Manager

Microsoft

Chelsey Feldman leads product marketing for Microsoft Pulse, where she manages all things digital from social media to the Pulse website. Prior to joining the team, she worked in Microsoft’s mergers and acquisitions group and in Microsoft’s central finance team. Chelsey is a graduate of Vanderbilt University and lives and works in sunny Seattle, WA.

Dritan Nesho

Director, Technology & Civic Engagement

Microsoft

Dritan Nesho is a Director within Microsoft’s Technology and Civic Engagement group, and a former political pollster. He is a co-founder and oversees the development of Microsoft Pulse, a leading audience and customer research and engagement platform. Dritan formerly served as Senior Product Manager and then Director within Microsoft’s Corporate Strategy and Special Projects team, where he was responsible for solving core consumer and corporate strategy issues and launching new, high-value products. As part of this role Dritan advised Microsoft’s CEO and EVPs of advertising and strategy, and helped drive implementation of several business programs across Microsoft. Prior to joining Microsoft, Dritan served as Vice President and Chief of Staff to the CEO of Penn Schoen Berland and Burson-Marsteller. Previously he was Director of Burson-Marsteller's global political and public policy specialty practice and a Campaign Manager within Penn Schoen Berland’ s international political team where served as advisor to the leaders of India, Mexico, and Ukraine. Dritan graduated from Harvard University with honors in Economics and Government. Dritan lectures at Harvard’s Government Department and George Washington University School of Political Management, where he instructs on opinion research.