[Webinar Recording] The Media Doesn’t Care About You: How to Use PR to Make Them Care

80% of business decision makers prefer to get company information in a series of articles rather than an advertisement. PR can be an invaluable way to create buzz around your company, but the media is picky. Many market research agencies and suppliers suffer from a lack of awareness. So, how can you create and execute content that gets coverage and creates buzz about your organization?

View the recording and learn:

1. Why PR is essential for building awareness and providing credibility for your company
2. How to create effective content for the media and make the most of coverage in order to gain maximum exposure with potential clients
3. The dos and don’ts of interacting with the media and building relationships with journalists

Speaker:

Lucy Davison, Founder and Managing Director, Keen As Mustard

With over 30 years’ experience in B2B marketing communications, Lucy is an expert in communicating insight. She founded Keen as Mustard Marketing in 2006 as the first specialist full-service agency working with data and insight companies.