[Webinar] Discussion Guide Strategies for New Qualitative Research

Discussion guides have been a hot topic as of late and for good reason. In a recent eBook, Remesh described them as “a necessity in generating powerful research”.

A well-designed discussion guide can mean the difference between actionable recommendations for a client and a waste of money on inaccurate data.

But creating effective discussion guides that will stimulate participant engagement can be an overwhelming endeavor. From deciding on question type and flow to wording selection, there is a lot that needs to be considered.

Join us as Alexandra Campbell (Senior Qualitative Researcher at Remesh) shares some best practices and strategies for writing effective discussion guides – and for aligning discussion guides uniquely to qualitative methodologies.

View the recording to:

1. Learn emerging and advanced qualitative methodologies
2. Access best-practice, discussion guide examples for qualitative research
3. Witness a completed discussion guide during a live research session

Speaker:

 

Alexandra Key Campbell is a Senior Qualitative Researcher at Remesh with a background in various quantitative and qualitative research methodologies, and is an industry generalist. She’s a graduate from the Stern School of Business with a degree in international business, marketing, and politics.