[Webinar Recording] COVID-19: Using System 1 to Connect with Consumers in a Crisis

How are consumers emotionally connecting to brands during the pandemic? If brands ignore how consumers feel especially during the ongoing crisis, they risk becoming a villain.

Understanding what actions you should be taking now is key to becoming a Hero brand. Using System 1 techniques of IAT and Visual Semiotics, learn which industries and brands are already Heroes and Villains in consumers' hearts and minds.

View the recording by registering below and learn how to: 

1. Properly utilize passive System 1 techniques to inform business decisions 
2. Connect with your consumers emotionally during a crisis
3. Take action now to become a Hero brand

 

Speaker:

 

Todd Trautz, Chief Innovation & Solutions Officer, Maru/Matchbox

As the Chief Innovation and Solutions Officer for Maru/Matchbox, Todd Trautz brings consumer insights to life so that they are clearly understood and acted upon, leading to positive business results. He specializes in making the complex simple.