Understanding the TRUE Shopper Journey

How locations analytics and GPS-triggered mobile surveys were used for next-generation shopper insights.
 

• Describing the challenge: The client shopper insights team had an understanding of the claimed behavior of shoppers, but struggled to understand actual behaviors and motivations – especially in the context of marketing events and holiday promotions.
• Presenting the solution: The client used Locately’s location analytics and GPS-triggered mobile surveys to understand the TRUE shopper journey and evaluate the performance of marketing initiatives.
• Quantifying the impact: Locately’s panel identified an underperforming marketing campaign that was subsequently refreshed, generating a marketing ROI across the USA.

Presentation by Thaddeus Fulford Jones, Chief Executive Officer of Locately.

 

 

This content was provided by Locately. Visit their website at www.locately.com.