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Ethnography - Examples of Video Reports
Housecalls ethnography is reality-based. We document how your consumers actually buy, use, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.
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When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique. Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras. |
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| Find out how often a woman cleans her bathroom and what a man does behind his wife’s back. | |
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New Product Benefits |
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See a woman finding a new benefit in a skin lotion and another woman redefining “clean.” |
Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area.
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See How They Buy |
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Watch how consumers shop your product category. See how and why they select a brand. |
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| Watch a mom and her son fight over a toothpaste brand in a supermarket. |
This content was provided by Housecalls, Inc. Visit their website at www.housecallsobserve.com.
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