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We're excited to announce a major addition to the Google Analytics 360 Suite and a big step toward bridging brand and performance marketing - the arrival of Google Surveys 360.
Now for the first time, marketers of all types can get fast, accurate, affordable market research - in combination with their marketing performance and analytics data - to help them make key business decisions at the speed of today's digital world. Surveys 360 makes doing real market research about as easy as buying an airline ticket with your favorite app. It's available now in the U.S and Canada as part of the Analytics 360 Suite.
View the recording today. In this webinar, we:
Speakers:
Dylan Lorimer
Product Manager, Analytics Solutions and Measurement
Dylan is the head of product for Google Surveys 360, focused on making research accessible to all businesses. In this role, Dylan leads engineering and product teams building market research platform used for ad measurement, brand tracking and for helping businesses make data-driven decisions. Dylan has held a variety of roles across the Google over the past ten years.
Monica Plaza
Head of Sales & Business Development
Google Surveys 360
Monica is the head of sales & business development for Google Surveys 360. She and her team are responsible for sales, partnerships and the general go-to-market strategy for the online and mobile survey product. Prior to her role on the GCS team, Monica helped Google grow its core AdWords business in sales and strategy management roles on both the Agency Relations and Retail Sales teams. She holds an MBA from UCLA Anderson School of Management and a BA from University of California, Berkeley.
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